The smart form that converts better
than a traditional form.

When conversions slow down, Lator turns your websites into appointment‑booking machines. Create tailor‑made calculators. Deliver real value. Collect actionable data.

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No more prospects in your nets?
Lator hunts them down for you.

You attract… but you no longer convert.

The volume is there, but leads don’t make it past the first call. Too cold, not ready, not qualified. Your content is good, but your conversion is flat. Lator warms up intent at the source, right on your website.

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Are your sales reps flying blind?
Serve them up opportunities they can really sink their teeth into.

Your forms collect… but not what really matters.

No context, no budget, no urgency. Your sales reps hang up without knowing whether to call back. With Lator, you ask the right questions—the ones that prepare the sale, not just capture an email.

 

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A form that does an SDR’s job

Calculator
Smart
Lator

Lator is an interactive calculator that guides your prospect, delivers real value… and hands you an enriched, segmented, and qualified profile. In 5 minutes, not 5 dev sprints.

What Lator really changes

Top 3 benefits for a Head of Marketing

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More conversions

Visitors engage more because they receive value.

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Better‑prepared leads

You capture the right signals (budget, intent, size, use case, etc.).

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Insights for your campaigns

Visitors engage more because they get real value.

Build in 3 steps

No more standard forms. Here's your new routine:

1

Structure

Drag and drop your fields, logic, and scenarios.

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2

Add calculation

Scores, ROI, pricing, etc.

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3

Deploy

Add it to your website, connect it to your CRM, and you're ready to go.

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Hot leads, right where you need them.

Connect Lator to your CRM

Lator integrates into your stack (HubSpot, Salesforce, etc.) with a single click. Your enriched leads arrive ready to close. No duplicates. No losses. Just action.

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HubSpot

HubSpot is an all-in-one CRM platform for marketing, sales, customer service, and automation.

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Salesforce

Salesforce is a cloud-based CRM platform for managing sales, marketing, customer service, and automation.

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Do you use other tools?

Lator has over 30 integrations to meet your business needs.

Questions that all marketing managers ask themselves.

Didn't find what you were looking for?

Less than 10 minutes. No development required.

Yes, Lator integrates with the most popular CRMs, including HubSpot, Salesforce, Pipedrive, Zoho, and more.

Yes, we have a free plan so you can create your first online simulators.